Burger King x SpongeBob
The SpongeBob Movie: Search for SquarePants hit the big screen while Burger King’s SpongeBob collab hit menus nationwide. We used social to connect with fans by tapping into SpongeBob internet culture, ensuring grown-ups got in on the fun.
We infused meme culture into BK’s SpongeBob Meal social ads. Our team remixed Paramount movie assets with a lo-fi production, bringing content to life in native executions that made people say “I gotta get that SpongeBob Meal.”
Social understood the assignment a little too well. Demand soared and Burger King sold out of the SpongeBob Meal within weeks.
Credit shared with agency, client, and production partners.