Suja Organic: Wellness That Actually Works
Wellness culture on the internet has gone too far. Social feeds are crowded with costly, complicated, and weird wellness trends (seriously wtf is perineum sunning??)
Suja wanted their organic cold-pressed juices and wellness shots to stand apart as something credible and effective. Their audience doesn’t need more fads, they need something that works… without all the nonsense.
Inspired by viral health hacks and endless ‘self care’ clutter, we created a campaign that questions the absurdity of modern wellness culture. People try a lot of things in pursuit of feeling their best, but with Suja Organic it’s simple: real ingredients, real nutrients, real benefits.
We brought sanity back to the wellness conversation on social.
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