VISIT FLORIDA X SunDAy SCARIES
As part of Visit Florida’s spring campaign “Florida by Friday”, we teamed up with @sunday.scaries to showcase Florida as the ultimate impulse getaway. Together we inspired a passionate and affluent audience to swap weekday stress for a last-minute escape to the Sunshine State.
Our two Instagram carousels used Sunday Scaries tried-and-true formats of “Mentally I’m here” and “This and ___.” Relatable sentiments paired with scenes shot on film in 30A and the Keys resulted in engagement that exceeded all performance benchmarks.
Results: These organic posts got 3.7 million views and 41.5k shares, averaging a 3.5% engagement rate.
This collab with Visit Florida is one of Sunday Scaries most successful brand partnerships to date.
Credit shared with agency, client, and media partners.