Visit Florida x Sunday Scaries
As part of Visit Florida’s spring campaign “Florida by Friday”, we teamed up with @sunday.scaries to showcase Florida as the ultimate impulse getaway. Together we inspired a passionate and affluent audience to swap weekday stress for a last-minute escape to the Sunshine State.
Our two Instagram carousels used Sunday Scaries tried-and-true formats of “Mentally I’m here” and “This and...” Relatable sentiments paired with scenes shot on film in 30A and the Keys resulted in engagement that exceeded all performance benchmarks.
Results: These organic posts got 3.7 million views and 41.5k shares, averaging a 3.5% engagement rate.
This collab with Visit Florida is one of Sunday Scaries most successful brand partnerships to date.
Credit shared with agency, client, and media partners.