Visit Florida x Sunday Scaries
As part of Visit Florida’s spring campaign “Florida by Friday”, we teamed up with @sunday.scaries to showcase Florida as an ideal impulse getaway. We inspired a passionate and affluent audience to swap weekday stress for a last-minute escape to the Sunshine State.
Our Instagram carousels used Sunday Scaries tried-and-true formats of “This and…” and “Mentally I’m here.”
Meme-like sentiments paired with scenes shot on film in 30A and the Florida Keys resulted in engagement that exceeded all performance benchmarks.
Results: Two organic posts = 3.7 million views, 41.5k shares, 3.5% engagement rate.
This collab with Visit Florida is one of Sunday Scaries most successful brand partnerships to date.
Credit shared with agency, client, and media partners.