Burger King: Double Cheeseburger Social
Some things don’t need reinvention, just recognition. The BK Double Cheeseburger is one of them.
With more flame-grilled beef than a Big Mac and two slices of melty cheese, we gave this staple the spotlight to remind everyone why it’s the GOAT of fast food burgers.
My team brought a fresh social-first approach to Burger King’s paid assets. Everything came to life through a mix of shadow shooting on TV sets and a social-led production to ensure Double Cheeseburger content felt native and intentional for every platform.
Our Double Cheeseburger vibe is confident, playful, and on-trend, while throwing just a little bit of shade at BK’s competition.
Credit shared with agency, client, and production partners.