A classic in the 80s and 90s, original Slice phased out twenty years ago. We reintroduced it as the only healthy soda with all the fizz, flavor, and retro vibes Gen Z & Millennials crave (without the sugar bomb.)

We activated Throwback Pricing in cities like Chicago, Denver, and LA with 50¢ retro vending machines and 50¢ cans in select stores, resulting in a 3100% sales lift. The machines required real quarters to deliver an authentic 90s moment, and partners like the iconic Wiener’s Circle in Chicago transformed soda sampling into cultural throwback events.

To stir shit up on social, we went analog by sending influencers real working fax machines and answering machines announcing Slice’s return, complete with vintage merch sourced from eBay.

We also launched an FM radio station in LA: 106.3 The Fizz, spinning “yesterday’s pop hits that didn’t exist until now.” All the songs feel familiar, but lyrics subtly announce that Slice is back and better for you. We blended human creativity with AI to take the stunt to a whole new level and were featured in Google’s 2025 AI Showcase at Cannes.

295.7M Impressions: a massive breakthrough for a challenger brand. Slice’s nostalgia-infused positioning cut through the noise, reached new audiences, and made a forgotten soda one of the most talked-about brands in the category.

In just one quarter, Slice became the #2 healthy soda brand, going from virtually nonexistent to beating Poppi with its cult-like following.

Slice captured the hearts and attention of healthy soda drinkers through activations that earned attention rather than buying it.

Case Study