Summer of Slice Soda
Slice didn’t launch another healthy soda in 2025, it made a comeback.
A cult classic in the ‘80s and ‘90s, original Slice soda phased out twenty years ago. We brought it back with all the fizz, flavor, and nostalgia Gen Z & Millennials crave – without the sugar bomb.
Entering a billion dollar better-for-you soda market meant Slice needed to crash the party loudly. Poppi and Olipop made regular soda their enemy, shaming the inner kid out of soda lovers. So we decided to avoid guilt-tripping and own the brand’s retro roots to win over health-conscious consumers and nostalgic soda superfans.
Our team launched a real FM radio station in LA: 106.3 The Fizz, spinning “yesterday’s pop hits that didn’t exist until now.” All the songs feel familiar, but lyrics subtly announce that Slice is back and better for you. We blended human creativity with AI to take the stunt to a whole new level and were featured in Google’s 2025 AI Showcase at Cannes.
We activated Throwback Pricing in cities like Chicago, Denver, and LA with 50¢ vending machines and cans in select retailers, resulting in a 3100% sales lift and 92% redemption rate on digital ads.
To stir sh*t up on social we mailed retro fax machines, answering machines, Slice soda, and thrifted swag to Influencers.
Credit shared with agency, client, and production partners.